BRAND REPOSITIONING CAMPAIGN

Located in Hervey Bay, Parklands was an established estate in need of a brand refresh and a renewed advertising and marketing program to reinvigorate sales. The new brand reflected a greater connection with the actual estate offer, showcasing the green space available to residents through purpose shot lifestyle photography.

The new brochure and online marketing materials breathed new life into the brand and set the platform for a renewed advertising push, achieving steady sales ever since.