LOGO BRAND IDENTITY

Evolution were briefed to brand the significant new masterplanned community of Harbour Quays, located adjacent to the Harbour Town Shopping Centre. Not only did this new brand have to represent the release of residential land, but it also had to provide an umbrella brand for the entire development which was to eventually incorporate commercial development, aged care facilities, a marina precinct and apartment living.

The HQ brand was created using an aquatic theme based around a combination of blues and water based graphic treatments. This colour palette and graphic treatments were instrumental in creating a unique brand for the development, which was rolled out with a major advertising campaign and online elements.