LOGO BRAND IDENTITY

The Newport brand was already well established in the marketplace, but was in need of a makeover for a looming release of all new land products. Evolution came up with the name Isles of Newport to tie in with the established brand and designed an all new prestige brand based around the exclusive bayside living offer that future waterfront living would offer.

The design of the new logo is based around a graphic icon representing a sailboat on the water. This icon is used throughout the brand materials in the form of a blue wave pattern device.