LOGO BRAND IDENTITY

Evolution were commissioned to develop a standalone brand for The Promontory, an exclusive enclave or beach homes within the spectacular Ephraim Island project. The brand needed to position The Promontory as offering the most exclusive waterfront homes on the Gold Coast, yet it still needed to dovetail with the existing Ephraim Island brand.

A floral design pattern was also developed as a brand device to be used on the marquee materials. The sophisticated new brand was implemented across a broad range of materials, including a stylish coffee table book showcasing the unique island living offer and a major advertising campaign covering traditional and digital medias.