DINING / ENTERTAINMENT PRECINCT CAMPAIGN

 

This campaign was designed to specifically drive traffic to the Piazza dining and entertainment precinct of Hyperdome Shopping Centre through a pre-purchased combo deal. A unique brand was developed for the promotion to gain better cut through across press advertising, point of sale, online and eNewsletter communications. The results were outstanding with 100% retailer participation and strong package sales, making it a regular promotion on the marketing calendar.