CENTRE REDEVELOPMENT LEASING CAMPAIGN

The leasing for QIC’s $300M all-new Robina Town Centre began well before construction commenced on what was to become one Queensland’s biggest and most modern shopping destinations. It was at this early point that Evolution was briefed to create a document that would demand the attention of Australia’s finest retailers. The brochure had to demonstrate QIC’s intent to create a world class new shopping and lifestyle destination on a scale not yet seen on the Gold Coast.

The brochure also featured an extensive snapshot of Gold Coast research, facts and figures, which was largely sourced and written by Evolution. The brochure went hand in hand with a specially created website, display suite and other digital communications to complete the picture.

The results were spectacular with the subsequent signing of some of the nations (and worlds) finest retailers, contributing to the creation of a shopping destination that lived up to, and exceeded, everyone’s expectations.